How do I choose a good telemarketing company?
The main question is which telemarketing agencies are the best? There are many agencies across the UK that have telemarketing call centres; as well as freelance telemarketers. The majority will offer the same selling points and why they should be the first option. “High quality, professional, mature, experiences” are amongst the popular ones. But are these unique selling points? With any telemarketing company these qualities should come as standard.
A good telemarketing agency would offer trials; they may not be free trials but still opportunities to test the water. As the customer, a telemarketing trial would offer the opportunity to end up in a long term contract with a poor telemarketer. And then when the trial finished, you have figures to work with instead of working with approximations. As the customer you can look at the work that has been done and look to see if the quality and volume are worth a longer term investment.
Another difficulty is finding out how you can make telemarketing work for your company specifically? This question is applicable whether you have an inhouse telesales team or whether you are outsourcing it to a telemarketing agency. Preparation and presentation are the key parts to effectively running your campaign.
Preparing for you campaign – Do your research, write a script, ensure your team or telemarketer know their product knowledge and look into your target market. When you use a script, it allows you to maintain structure within your conversation, you will present the key points in each conversation and you can present yourself competently to each customer. But the trick is to not sound like you’re reading from a piece of paper.
Research the sector you are working in. Look at the company you are working for but also look at your competitors as well as any online forums or news articles. And use your findings when you speak to prospective clients. And don’t become complacent in just “knowing” what your product or service is. Ensure you comprehend what influence it can have on your target market. And understand what it would mean to each of your clients, and how it can benefit them. Understand it; don’t just “know” it.
And finally, you need to really investigate your target market. Ensure you have the right businesses and contacts by collating your data first. Afterall, there is no point talking about luxury furnishing to a factory or warehouse. Make sure you understand who you’re talking to.