EDF Energy - U-Direct

EDF Energy

Case Study: EDF Energy Lead Qualification & Lead Generation


About The Customer

EDF Energy is one of the UK’s largest energy companies and its largest producer of low-carbon electricity. A wholly-owned subsidiary of the EDF Group, one of Europe’s largest energy groups, they generate around one fifth of the UK’s electricity and employ around 15,000 people. EDF supply electricity and gas to around 5.5 million residential and business customers, making them the biggest supplier of electricity by volume.


EDF-CASEThe Objective


Mid-Market Lead Qualification


  • Full company information
  • Decision maker details
  • Estimated annual consumption and spend
  • MPAN number
  • Contract end/start dates and contract review dates
  • Preferred contact time/method
  • Use of a broker


Exports & Low Carbon Lead Generation

To make contact with companies generating electricity to understand more about their situation and business requirements and outline what EDF could offer as an alternative to their current arrangements for electricity output, ROCs and LECs.


The Results


Mid-Market Lead Qualification

Starting with a 6 month pilot project U Direct contacted 100% of the targeted data list supplied by EDF. U Direct obtained definite outcomes from 60% of the data list and generated 800 opportunities for EDF to develop new customers.

Exports & Low Carbon Lead Generation

Upon completion of the project U Direct has provided a 685% return on investment


What the Customer Said


“With U Direct, we’ve managed to remove all of the issues we had with our previous telemarketing partners”

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CATEGORY Lead Generation